🎤 Prof. Dr. Sebastian Hohenberg recently joined the Industrial Marketing Management Summit: Baltic States at Kozminski University in Warsaw. In his keynote, “Growth in Times of Radical Change: New Growth Opportunities for Business – and for B2B Research”, he explored how companies can identify and realize new growth opportunities in times of radical change.

🔍 A particular focus was on how organizations can strategize, organize, and motivate for growth as technological and market environments evolve. The keynote connected these challenges to current research and highlighted how companies can create the conditions for growth in the context of digital transformation.

🔗 Read more about the summit and Sebastian’s keynote in our LinkedIn post.