The Dynamics of Brand Equity: A Hedonic Regression Approach to the Laser Printer Market

{von Auer} Ludwig, Trede Mark

Cite as

{von, A. L., & Trede, M. (2012). The Dynamics of Brand Equity: A Hedonic Regression Approach to the Laser Printer Market. Journal of the Operational Research Society (JORS), 63.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2012

Journal
Journal of the Operational Research Society

Volume
63

Language
English

ISSN
0160-5682

DOI
https://doi.org/10.1057/jors.2011.45