Globalisation of Sports
Dilger, Alexander
Zusammenfassung
Globalisation affects not only politics and the economy, but also sport, which has become
significantly more international, competitive and financially powerful. This is particularly
advantageous for most consumers or spectators. Especially top athletes benefit, while not so
good athletes can suffer from the greater competitive pressure. The same applies to event
organisers and the mass media, from which the best and largest in particular benefit. Poorer
nations can more easily enter and win international competitions, although richer nations
retain advantages. All in all, globalisation of sports is not a zero-sum game, but the benefits
outweigh the costs.
Schlüsselwörter
Competition; Globalisation; Media; Olympics; Sports