Globalisation of Sports
Alexander Dilger
June 2023

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Abstract

Globalisation affects not only politics and the economy, but also sport, which has become significantly more international, competitive and financially powerful. This is particularly advantageous for most consumers or spectators. Especially top athletes benefit, while not so good athletes can suffer from the greater competitive pressure. The same applies to event organisers and the mass media, from which the best and largest in particular benefit. Poorer nations can more easily enter and win international competitions, although richer nations retain advantages. All in all, globalisation of sports is not a zero-sum game, but the benefits outweigh the costs.