🌍 Recently, Dr. Hendrik Schierwater and Patrick Wöhnl joined researchers from different universities at the 5th Conference on Market-Oriented Management (MOMC 2026) in Mannheim. 

🤝 The two-day conference brought together different research perspectives on market-oriented management, with presentations covering topics ranging from artificial intelligence and consumer behavior to creator brands, sustainable consumption, and pricing. 

💬 Alongside the presentations, discussions and informal conversations offered opportunities to exchange ideas, explore different approaches to current research questions, and strengthen connections within the research community. 

💡 Many thanks to the organisers and fellow participants for the engaging discussions and inspiring exchange. We look forward to the next conference!