Growth is one of the most important priorities for organizations. Yet growth-related activities are often spread across functions, creating coordination challenges across marketing, sales, product development, and customer success.

A recent article by Yashar Atefi, Sebastian Hohenberg, Saeed Janani, and Wei Zhou, published in the Journal of Marketing, examines how organizations address this challenge through the creation of Growth Departments and the appointment of Chief Growth Officers (CGOs).

The findings suggest that Growth Departments are more than an extension of marketing or sales. Instead, they serve as cross-functional units that align growth initiatives across the organization and help translate growth strategies into execution.

Using a multi-method research design, the authors further show that Growth Departments can contribute to stronger organizational performance and growth outcomes. 💡

🔗 You can find the paper here.