ChanCe congratulates Professor Sebastian Hohenberg on being named co-recipient of the 2025 Varadarajan Award for Early Career Contributions to Marketing Strategy Research, awarded by the American Marketing Association’s (AMA) Marketing Strategy Special Interest Group. The Varadarajan Award is among the most prestigious recognitions in marketing strategy and honors scholars whose work has made an exceptional contribution to research and practice. Recipients are selected based on influence, research excellence, and research leadership.

Professor Hohenberg’s research focuses on business-relevant challenges of organic growth and digital transformation, connecting marketing strategy with sales steering and innovative methods such as spatial business research – which aligns squarely with ChanCe’s interdisciplinary and impact-oriented mission. Professor Hohenberg is only the second professor based at a German university to receive this honor.