Prof. Dr. Sebastian Hohenberg is a Professor of Marketing and Chair of Digital Transformation at the University of Münster. In addition, he serves as Co-Director of the Center for Business Transformation. Before joining the University of Münster, he was an Assistant Professor at the University of Texas at Austin and the University of Mannheim. His research, which has received multiple international awards and honors, focuses on digital transformation, innovation and new technologies, marketing strategy, and sales management. Sebastian currently serves as an Associate Editor at the Journal of Marketing Research and is on the Editorial Review Boards of both the Journal of Marketing and the Journal of the Academy of Marketing Science.