Prof. Dr. Julia Backmann
Academic director
Tel: +49 251 83-22820
tow@wiwi.uni-muenster.de
Schlossplatz 3
D-48149 Münster External profile: LinkedIn
Prof. Dr. Julia Backmann is Chair and Professor for Transformation of Work and Co-Director of the Center for Business Transformation at the University of Münster. Before joining the University of Münster, she was Assistant Professor at University College Dublin and LMU Munich. In her research, which has already won several international awards, Julia focuses on the effects of social and technological change on (co-)work, leadership and innovation. Julia is leading the scientific monitoring of the German pilot study.
Prof. Dr. Sebastian Hohenberg
Academic director
Schlossplatz 3
D-48149 Münster External profile: LinkedIn
Prof. Dr. Sebastian Hohenberg is a Professor of Marketing and Chair of Digital Transformation at the University of Münster. In addition, he serves as Co-Director of the Center for Business Transformation. Before joining the University of Münster, he was an Assistant Professor at the University of Texas at Austin and the University of Mannheim. His research, which has received multiple international awards and honors, focuses on digital transformation, innovation and new technologies, marketing strategy, and sales management. Sebastian currently serves as an Associate Editor at the Journal of Marketing Research and is on the Editorial Review Boards of both the Journal of Marketing and the Journal of the Academy of Marketing Science.