Enhancing Trust or Reducing Perceived Risk – What Matters More When Launching a New Product?

Nienaber Ann-Marie, Schewe Gerhard

Cite as

Nienaber, A.-M., & Schewe, G. (2014). Enhancing Trust or Reducing Perceived Risk — What Matters More When Launching a New Product?. International Journal of Innovation Management, 18.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2014

Journal
International Journal of Innovation Management

Volume
18

Language
English

ISSN
1363-9196