The role of organisational drivers of exploration and exploitation – Market dynamism as a contingency factor
Lendowski Eva, Grotenhermen Jan-Gerrit, Jürgenschellert Britta, Schewe Gerhard
Keywords
Exploration; Exploitation; Organisational content; Market dynamism; Customer involvement; Data-driven decision-making
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2023
Journal
European Management Journal
Volume
41
Issue
3
Start page
445
End page
457
Language
English
ISSN
0263-2373
DOI