Soziales Engagement von Konsumenten: Studie zur Teilnahme an Crowdsourcing-Kampagnen
Annegarn L, Lendowski E
Keywords
Purpose driven organizations; social innovation; crowdsourcing; social impact; consumer engagement; motivation
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2020
Journal
zfo - Zeitschrift Führung + Organisation
Volume
89
Issue
4
Start page
230
End page
235
Language
German