Soziales Engagement von Konsumenten: Studie zur Teilnahme an Crowdsourcing-Kampagnen

Annegarn L, Lendowski E

Keywords

Purpose driven organizations; social innovation; crowdsourcing; social impact; consumer engagement; motivation

Cite as

Annegarn, L., & Lendowski, E. (2020). Soziales Engagement von Konsumenten: Studie zur Teilnahme an Crowdsourcing-Kampagnen. zfo — Zeitschrift Führung — Organisation, 89(4), 230–235.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2020

Journal
zfo - Zeitschrift Führung + Organisation

Volume
89

Issue
4

Start page
230

End page
235

Language
German