Soziales Engagement von Konsumenten: Studie zur Teilnahme an Crowdsourcing-Kampagnen

Annegarn L, Lendowski E


Keywords
Purpose driven organizations; social innovation; crowdsourcing; social impact; consumer engagement; motivation



Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2020

Journal
zfo - Zeitschrift Führung + Organisation

Volume
89

Issue
4

Start page
230

End page
235

Language
German