Soziales Engagement von Konsumenten: Studie zur Teilnahme an Crowdsourcing-Kampagnen

Annegarn L, Lendowski E

Keywords
Purpose driven organizations; social innovation; crowdsourcing; social impact; consumer engagement; motivation

Publication type

Research article (journal)

Peer reviewed

Yes

Publication status

Published

Year

2020

Journal

zfo - Zeitschrift Führung + Organisation

Volume

89

Issue

4

Pages range

230-235

Language

German