Customer Co-Creation: Konsumenten als Partner im Innovationsprozess

Lendowski Eva


Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2019

Journal
zfo – Zeit­schrift Füh­rung + Or­ga­ni­sa­ti­on

Volume
88

Issue
1

Start page
16

End page
25

Language
German