How Can Trust Communication Make Innovative Averse People Become Lead Users?

Nienaber A, Schewe G

Cite as

Nienaber, A., & Schewe, G. (2010). How Can Trust Communication Make Innovative Averse People Become Lead Users?. In Proceedings of the Konferenzbeitrag zur XXI ISPIM Conference, Bilbao, Spanien. (accepted / in press (not yet published))

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
accepted / in press (not yet published)

Year
2010

Conference
Konferenzbeitrag zur XXI ISPIM Conference

Venue
Bilbao, Spanien

Language
English