The Style of Communication is Decisive! Results of Different Kinds of Relationships with Innovation Averse Customers when Launching New Products

Nienaber A, Schewe G

Cite as

Nienaber, A., & Schewe, G. (2011). The Style of Communication is Decisive! Results of Different Kinds of Relationships with Innovation Averse Customers when Launching New Products. In Proceedings of the Portland International Center for Management of Engineering and Technology (PICMET), Portland, Oregon.

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
Published

Year
2011

Conference
Portland International Center for Management of Engineering and Technology (PICMET)

Venue
Portland, Oregon

Language
English