Brand Strategies: Enhancing Manufacturers’ Bargaining Power in Grocery Retail through Cross-Category Complementarities
Keywords
Complementarities, Retail, Manufacturers, Delisting, Bargaining Power
Cite as
Klein, G., & Heimeshoff, U. (2024). Brand Strategies: Enhancing Manufacturers’ Bargaining Power in Grocery Retail through Cross-Category Complementarities. Managerial and Decision Economics, 45(4), 2484–2500.Details
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2024
Journal
Managerial and Decision Economics
Volume
45
Issue
4
Start page
2484
End page
2500
ISSN
0143-6570
DOI