Brand Strategies: Enhancing Manufacturers’ Bargaining Power in Grocery Retail through Cross-Category Complementarities
Klein, G.; Heimeshoff, U.
Keywords
Complementarities, Retail, Manufacturers, Delisting, Bargaining Power
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2024
Journal
Managerial and Decision Economics
Volume
45
Issue
4
Start page
2484
End page
2500
ISSN
0143-6570
DOI