Getting beer during commercials: Adverse effects of ad-avoidance
Stühmeier T, Wenzel T
Publication type
Forschungsartikel (Zeitschrift)
Peer reviewed
Yes
Publication status
Published
Year
2011
Journal
Information Economics and Policy
Volume
23
Issue
1
Start page
98
End page
106
Language
English
ISSN
0167-6245
DOI
Full text