To Buy or not to Buy? Price Salience in an Online Shopping Field Experiment

Dertwinkel-Kalt Markus, Köster Mats, Sutter Matthias

Keywords

economics

Cite as

Dertwinkel-Kalt, M., Köster, M., & Sutter, M. (2020). To Buy or not to Buy? Price Salience in an Online Shopping Field Experiment. European Economic Review, 130, Article 103593.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2020

Journal
European Economic Review

Volume
130

Pages range
Article 103593

Language
English

ISSN
0014-2921