To Buy or not to Buy? Price Salience in an Online Shopping Field Experiment

Dertwinkel-Kalt Markus, Köster Mats, Sutter Matthias

Publication type

Forschungsartikel (Zeitschrift)

Peer reviewed

Yes

Publication status

Published

Year

2020

Journal

European Economic Review

Volume

130

Pages range

Article 103593

Language

English

ISSN

0014-2921