Attention to Online Sales: The Role of Brand Image Concerns

Dertwinkel-Kalt Markus, Köster Mats

Keywords

Economics

Cite as

Dertwinkel-Kalt, M., & Köster, M. (2022). Attention to Online Sales: The Role of Brand Image Concerns. Journal of Economics & Management Strategy, 31, 64–89.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2022

Journal
Journal of Economics & Management Strategy

Volume
31

Start page
64

End page
89

Language
English

ISSN
1058-6407