Attention to Online Sales: The Role of Brand Image Concerns

Dertwinkel-Kalt Markus, Köster Mats

Keywords
Economics

Publication type

Research article (journal)

Peer reviewed

Yes

Publication status

Published

Year

2022

Journal

Journal of Economics & Management Strategy

Volume

31

Start page

64

End page

89

Language

English

ISSN

1058-6407