Dr. Carl Hendrik Schmale
Ehemaliger Mitarbeiter

Institut für Strategisches Management

Leonardo Campus 18
48149 Münster



  • Publikationen

    Schmale, H., Ehrmann, T., & Dilger, A. (2013). Buying without using: Biases of German BahnCard buyers. Applied Economics, 45(7), 933–941.
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    Ehrmann, T., & Schmale, H. (2011). Anlagestrategie auf ineffizienten Märkten. Frankfurter Allgemeine Zeitung, 0.
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    Ehrmann, T., & Schmale, H. (2009). Back to the Niches: On the Role of e-Word-of-Mouth for Long Tail Formation — Evidence from Germany. In Proceedings of the 2009 Academy of Management Annual Meeting, Chicago, USA.
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    Ehrmann, T., Hartwig, K., Marner, T., & Schmale, H. (2009). Specific Investments in Ownership Structures in Railways: An Experimental Analysis.
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    Ehrmann, T., & Schmale, H. (2008). The Hitchhiker's Guide to the Long Tail: The Influence of Online Review and Product Recommendations on Book Sales — Evidence from German Online Retailing. In Proceedings of the International Conference on Information Systems (ICIS 2008), Paris, Frankreich.
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    Ehrmann, T., & Schmale, H. (2008). Renaissance der Randsortimente. Absatzwirtschaft, 0.
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    Ehrmann, T., & Schmale, H. (2007). The Costs and Benefits of Networking. In Proceedings of the International Conference on Economics and Management of Networks, Rotterdam, Niederlande.
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