Karsten Kraume

Karsten Kraume, born in 1980, has been Managing Director of the German Postcode Lottery (part of Novamedia B.V.) since 2025. Prior to this, he spent more than three years as Chief Operating Officer of WPP Media (formerly GroupM) in Germany, where he focused on processes, organization, and systems, and led the centralization and transformation of the subsidiary agencies Wavemaker, Mindshare, Essence, and Mediacom. In 2020, he joined flaschenpost SE as Managing Director during its venture capital phase and drove nationwide growth, integration, and interdisciplinary initiatives. From 2008 until early 2020, he was active in various businesses within the Bertelsmann portfolio. After six years in logistics (Arvato Supply Chain Solutions), Karsten Kraume moved in 2014 to the global management team of Arvato CRM Solutions, which had around 45,000 employees. In his role as Chief Strategy Officer and CIO, he initiated several academic partnerships as well as the “Omni-Channel Lab” transfer project, alongside efforts in organic transformation and acquisitions.

Karsten Kraume serves on several advisory boards and has been involved for many years in research and teaching at institutions including the Marketing Center Münster and the European Research Center for Information Systems. He studied at the University of Münster, the Warsaw School of Economics, and the University of Sydney.