Karsten Kraume, born in 1980, joined GroupM in 2022 as COO with a focus on processes, organization and systems. Previously, he joined flaschenpost SE as Managing Director while still in the venture capital phase and drove growth, integration and interdisciplinary initiatives throughout Germany. From 2008 to the beginning of 2020, he was active for various businesses in the Bertelsmann portfolio. After six years in logistics (Arvato Supply Chain Solutions), Karsten Kraume moved to the global management of the Arvato CRM Solutions division with approximately 45,000 colleagues in 2014. In addition to organic transformation and acquisitions, Karsten Kraume initiated several academic partnerships in his role as Chief Strategy Officer and CIO, as well as the "Omni-Channel Lab" transfer project, among others. Karsten Kraume is a member of various advisory boards and has been involved in research and teaching at the Marketing Center Münster and the European Research Center for Information Systems for many years. He studied at the University of Münster as well as at the Warsaw School of Economics and the University of Sydney.