Dr. Mirko Caspar

Dr Mirko Caspar is the founder and partner of the consulting agency Caspar Feld; he is also a board member of Gitti Conscious Beauty. Previously, he was Managing Director of Mister Spex GmbH for many years alongside company founder Dirk Graber.  There, the marketing strategist was responsible for the areas of Marketing, CRM & Customer Experience, Category Management, Public Relations and Product Management.

During his professional career, Caspar was able to gain a lot of experience in brand communication. Since 2006 he has been working as a marketing consultant and entrepreneur, among others as founder and shareholder of Userlutions and cpi Celebrity Performance. Until the end of 2010 he was managing partner at the virtual world company Metaversum. Before that, he held a leading position at the entertainment group Universal Music for four years. At Universal Music Caspar was also in charge of a subsidiary firm for mail order and direct marketing as managing director. From 1998 to 2003 he played a key role in developing McKinsey’s strategic brand management tool as a management consultant and project manager.

Caspar studied Business Administration at the University of Münster. That’s where Caspar, who was born in Kassel, completed his doctorate on brand strategies under Professor Heribert Meffert.