The Value of Sporting Success to Germans: Comparing the 2012 UEFA Championships with the 2012 Olympics
Dilger Alexander, Kiefer Stephanie, Wicker Pamela,
Zusammenfassung
We examine the value of sporting success to the German population at two major sport events in 2012, the European Championships in football and the London Olympic Games. Using the contingent valuation method (CVM), this study is the first to compare the value of sporting success between two events. The results show a higher average willingness-to-pay (WTP) for winning the European title in football (€47.31) than for Germany being ranked first in the Olympic medal table (€37.06). Aggregated WTP amounts to €3.3 billion (football) respectively €2.6 billion (Olympics). We can also determine significant drivers of WTP for sporting success.
Publikationstyp
Sonstige wissenschaftliche Veröffentlichung
Publikationsstatus
Veröffentlicht
Jahr
2013
Band
11/2013
Reihe
Diskussionspapier des Instituts für Organisationsökonomik
Verlag
Institut für Organisationsökonomik
Ort
Münster
Sprache
Englisch
ISSN
2191-2475
Gesamter Text