Discussion Paper of the Institute for Organisational Economics 5/2016

Zahlungsbereitschaften für deutsche Erfolge bei den Olympischen Winterspielen 2014 in Sotschi und die Austragung Olympischer Spiele in Deutschland
Linn-Brit Bakkenbüll/Alexander Dilger
May 2016



The Willingness to Pay for German Sporting Successes at the 2014 Winter Olympics in Sotschi and for Hosting Olympic Games in Germany

We analyse the positive willingness to pay for sportive success of the German team at the Winter Olympics in Sotschi as well as the positive or negative willingness to pay for hosting Olympic Games in Germany. Important positive factors of the willingness to pay for a German front place in the medal table are interest in winter sports, watching the Winter Olympics, seeing a high national relevance of a good German performance and a lower income (between € 1.000 and € 2.000 instead of over € 4.000). Interestingly, practising sport by oneself, a higher identification with the German team and being middle-aged are significantly negative in the regressions. Extrapolated the aggregated willingness to pay is € 2.7, 1.6 or 1.0 billion for a first, second or third place of Germany in the medal table. The aggregated willingness to pay for a single gold medal in the respective favourite discipline would be € 5.2 billion. The aggregated positive willingness to pay to host Olympic Games in Germany is € 6.7 billion. However, there is also a demand of € 3.1 billion for compensations such that the net total is € 3.6 billion.