Discussion Paper of the Institute for Organisational Economics 4/2026

Cheer, Compete, Claim the Crown!
Cheerleading Association and Team Success

Rebecca Staubach
April 2026

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Abstract

The sport of cheerleading in Germany is organised under two major umbrella associations, the CVD (Cheerleader Vereinigung Deutschland) and the CCVD (Cheerleading und Cheerperformance Verband Deutschland). These associations act as the governing bodies for their clubs, educate coaches and support the clubs in their sporting development. They therefore have a significant influence on their member clubs. This study investigates whether a cheerleading team’s affiliation with a particular association is significantly related with its competitive success. A total of 4,850 results from German teams at five Varsity competitions between 2018 and 2026 are used in several regression models to examine this relationship. Both the analysis of scores and the analysis of placings consistently show that teams belonging to the CCVD achieve a higher competitive success on average than teams from the CVD.