Richard Gretz is an associate professor of marketing at the College of Business at University of Texas at San Antonio and was associate professor of economics at Bradley University. His research interests lie in the field of quantitative models and cover issues such as the determination of movies and games success and he published multiple academic articles in journals such as the Journal of Monetary Economics, Journal of Economic Behavior and Organization, and Journal of Retailing.

Professor Gretz is visiting the Marketing Center Münster (MCM) to teach a PhD course on “Applied Empirical Modeling of Nonlinearity and Endogeneity in Regression Models" as part of the recently installed faculty-wide doctoral program.