Professor Dwayne D. Gremler
Visiting International Professor (VIP)

Home university: 
Bowling Green State University, Ohio (USA)
Date of the visit: 
13. May 2018 to 10. June 2018
  • About

    Dr. Dwayne D. Gremler is a Professor of Marketing and Distinguished Teaching Professor at the Bowling Green State University in Ohio. As co-author of the internationally recognized textbook „Services Marketing: Integrating Customer Focus Across the Firm“, he is among the pioneers in the area of services marketing. Prof. Dr. Gremler has published articles in leading academic journals such as the Journal of Marketing, the Journals of the Academy of Marketing Science and the Journal of Service Research. He has received several awards for his published research, including the Best Service Research article published in any journal worldwide in 2011. He is also a distinguished teacher and has been honored with teaching awards from various renown institutions in the field of Marketing.

    Prof. Gremler is visiting to teach a Marketing Master’s course on Service Management and to collaborate on research projects with Prof. Dr. Thorsten Hennig-Thurau, his colleagues from the MCM and his team.