The Marketing Center Münster is delighted to welcome Professor Dr. Dipayan Biswas from the University of South Florida during his visit to Germany. He will stay at the MCM from the 16th to the 19th of January.
Professor Dr. Dipayan Biswas is currently nominated Frank Harvey Endowed Professor in the School of Marketing and Innovation, where he lectures undergraduate-level to PhD-level courses reaching from basic marketing over brand management to sensory marketing. In his research, he mainly focuses on sensory marketing as well as digital marketing with a special focus on the retailing, food, and health sector.
In addition to publishing his outstanding research in the Journal of Consumer Research and the Journal of Marketing, Prof. Biswas is also Editor-in-Chief of the Journal of Business Research and Associate Editor of the Journal of Marketing Research and Journal of Retailing. Apart from presenting his academic research at various universities all over the world, he has collaborated with a wide range of companies located in Germany, the US, Sweden, the Netherlands, France, and India. For his excellent work, he has been featured extensively in the media and received awards from multiple marketing associations.
We look forward to a productive and mutually inspiring exchange with him at the Marketing Center Münster.