Strategic management focuses on developing an explanation of firm performance by understanding the roles of external and internal environments, positioning and managing within these environments and relating competencies and advantages to opportunities within external environments. It is particularly the multifaceted spectrum of perspectives that triggers the success of strategic management as a research discipline.

The associated advantages also materialize for choosing a thesis topic: One’s own research interests can easily be converted to promising and fruitful research questions what are commonly located in the domain of strategic management. This is particularly the case as research interest mostly centers around performance implications. Further, the multitude of theoretical perspective (e.g., the Resource-based View, the Behavioral Theory of the Firm) allow to ground hypotheses/research questions on solid theoretical frameworks. Why do resources differ with respect to their performance implications? What are key means to deal with heightened competitive pressures/market dynamics? What is the role of the CEO/(senior) management and their characteristics in driving firm performance? What are the triggers of firm innovation and how does innovation trigger firm success? These and other questions serve as representative examples for research questions in the domain of strategic management research.

Likewise, the topics of strategic management research are not solely interesting from a scientific point of view. Future jobs in management positions – next to those in strategic consultancy – increasingly deal with strategic issues. Thus, the experience of analyzing strategic questions scientifically can be a decisive asset for job placement.

We are looking forward for receiving your thesis proposals and warmly welcome you to develop an interesting topic together. Please feel free to contact us any time.

• Completed master's theses in the field of Strategic Management

  Topic	Year
  An Empirical Analysis on the Determinants of Green Product Innovation and the Moderation Role of Cooperation and Environmental Uncertainty	2019
  The Impact of CSR Activities on Firm Performance - A Quantitative Analysis	2019
  Cah me if you can - The internal and external contingencies of the cash-performance relationship	2019
  Organizational Trust - An Enabler for the Disclosure of Sensitive Data?	2019
  Dynamic Capabilities and Organizational Resources: The value of Dynamic Managerial Capabilities for different types of firms	2019
  Employee Stock Option Awards und unternehmerische Diversifikation - Eine empirische Untersuchung	2018
  The Interplay of Dynamic Managerial Capabilities, Corporate Resources, and Dynamic Environments & their Impact on Firm Performance: An empirical analysis	2018
  Market Dynamics and Firm Perfor-mance: A Meta-Analysis	2018
  How CEO risk-taking influences firm performance and turnover in varying or-ganizational task environments	2018
  Information systems and firm performance: How new technologies shape organizational success	2018
  Determinanten der CEO-Vergütung: Eine Metaanalyse	2018
  The Interplay of Managerial Capabilities, Resources, and the Corporate Environment: An Empirical Analysis from the Dynamic Capabilities Perspective	2017
  The internal and external contingencies of the cash-performance relationship	2017
  How CEO characteristics and contingencies shape the cash-performance relationship: An empirical analysis	2017
  When Cash Holdings are of Competitive Value	2017
  Der Einfluss von Nachhaltigkeits-Management auf den Unternehmenserfolg	2017
  Strategic Management of Corporate Resources: The Interplay of CEO Capabilities and Corporate Resources and the Influence of Different Environments as a Trigger of Firm Performance	2017
  Die Bedeutung von Fähigkeiten des Managers zur Wertschöpfung - Management von verschiedenen Ressourcen in Unternehmen	2017
  Cash Holding and Firm Performance: A Meta-Analysis	2017
  Einfluss nachhaltiger Kreislaufwirtschaft auf die Unternehmensperformance	2017
  Der Effekt von Managerial Entrenchment auf die Unternehmensperformance	2017
  Dynamic Capabilities in der Hightech-Industrie	2016
  The Entrepreneurial Character of Dynamic Managerial Capabilities	2016
  Corporate Governance im Kontext interner Kapitalmärkte - Der Einfluss von Corporate Governance Mechanismen auf die Effizienz der internen Kapitalallokation	2016
  Der Einfluss von Slack Ressourcen auf die Unternehmensperformance	2016
  Organizational Slack Effects on Firm Performance: The Moderating Roles of CEO Characteristics and Strategic Choice - An Empirical Analysis	2016
  The Interplay of Corporate Resources & CEO Characteristics and their Impact on Firm Performance - An Empirical Analysis	2016
  CEO Characteristics and Firm Wealth: The Effect of CEO Pay Gap and Duality on Firm Performance in the Presence of External Financing Constraints	2016
  Der Einfluss von "Corporate Social Responsibility" auf "Willingness-to-Pay": Eine Anwendung auf die Lebensmittelindustrie	2016
  Are family firms really more successful? A Meta-Analysis regarding the effect of family involvement on firm performance and innovation activities	2016
  The Impact of Slack Bundles on Performance - An Empirical Investigation	2016
  CEO Ownership and Capital Allocation Efficiency of Diversified Firms - An Empirical Investigation	2016
  Der Einfluss der akademischen Ausbildung des CEO auf die interne Kapitalallokation	2016
  Corporate Incubation und Dynamic Capabilities - Eine explorative Studie	2016
  Eine sozioökonomische Analyse der strategischen Ausrichtung von Unternehmen im Markt für alkoholfreie Getränke	2016
  Dynamic Managerial Capabilities: An Investigation of the Internal Capital Allocation Efficiency of Family and non-Family Firms	2015
  Ausgestaltung und Wirkung dynamischer Fähigkeiten in hoch-volatilen Märkten - Eine qualitative Analyse des Kosmetikmarktes	2015
  Kooperationen in der Automobilindustrie - Kritische Erfolgsfaktoren strategischer Allianzen anhand aktueller Fallbeispiele	2015
  CEO Characteristics and Capital Allocation Efficiency	2015
  Erhöht ein Börsengang die Wahrscheinlichkeit von Unternehmensübernahmen? Empirische Analyse von IPOs in den USA zwischen 1990 und 2010	2015