Advanced Management (ehemals Vertiefung Management)

Sommersemester 2021


Friday, April 30, 2021: 14:15-16:00: Inverted classroom

Friday, June 18, 2021: 10:00-18:00: Case study presentations

Friday, June 25, 2021: 10:00-18:00: Case study presentations

Friday, July 2, 2021: 10:00-14:00: Case study presentations


Slides, Videos and other documents are available on learnweb.

ECTS points


Main topics

Strategic management is characterized by a multitude of models and frameworks. The theoretical foundation and the interdependencies between the different models often get lost. This course provides a coherent theoretical framework that combines the most important theories of strategic management and answers how firms can achieve a sustainable competitive advantage. Through case studies and exercises students learn how firms select a suitable industry, how firms position within this industry, how firms develop and use core competencies, and how firms create efficient governance structures. The students also learn about the importance of leadership in implementing suitable actions in practice.

Learning outcomes

Students learn to analyze and assess the essential questions in strategic management. The students learn how leadership influences the implementation of strategic actions.

By conducting a case study as a team, students develop and strengthen various soft skills. Students learn how to efficiently and effectively work as a team, how individual attitudes, preferences and behaviors influence the quality of team decisions, what kind of communication facilitates or hinders team collaboration.


Presentation of a team case study (40%)
Final exam (60%).


Compulsory attendance during presentations.

Contact person

Jacqueline Vogt

Laura Irrgang


Because the course also includes a team case study, students who would like to attend the course have to fill out the online-application until April 19, 2021.
Besides this application an additional registration at the Examination Office is mandatory!!! Please consider the deadlines announced on the homepage of the  Examination Office.