Market- and Resource-Based View of Strategy

Sommersemester 2020

Dates Lecture has been recorded and is available on learnweb.
Language

English

Credits/
ECTS points
6
Documents Slides, Videos and other documents are available on learnweb.
Main topics

The lecture “Market- and Resource-Based View of Strategy” responds to the fundamental question how firms can achieve a sustainable competitive advantage. The lecture discusses and combines the two most prominent views of strategy: the market-based and the resource-based view. Whereas the market-based view of strategy concentrates on the opportunities and threats of the external environment, the resource-based view of strategy concentrates on the strengths and weaknesses of the internal resource and capability endowment. Major topics include market and competitive analysis, market entry and exit, strategic commitments and cooperative pricing in dynamic competitions, criteria of strategic resources, dynamic capabilities, and innovative capacity.

Learning outcomes

Students are able to assess a firm’s competitive advantage based on the market and competitive analysis and resource endowments.

Exam

120 minutes exam (100%)

Contact person

Prof. Dr. Stephan Nüesch