Market- and Resource-Based View of Strategy
12.04.2019 08:15 – 09:45 Extending and Applying Theory in Strategic Management
26.04.2019 08:15 – 09:45 Lecture
03.05.2019 08:15 – 09:45 Lecture/Tutorial
10.05.2019 08:15 – 09:45 Lecture/Tutorial
24.05.2019 08:15 – 09:45 Lecture/Tutorial
07.06.2019 08:15 – 09:45 Lecture/Tutorial
28.06.2019 10:15 – 13:45 Presentations (Room J490)
12.07.2019 08:15 – 09:45 Tutorial (Room J490)
12.07.2019 10:15 – 13:45 Presentations (Room J490)
|Room||JUR 4 (Juridicum)|
|Slides||The slides will be available on learnweb.|
The lecture “Market- and Resource-Based View of Strategy” responds to the fundamental question how firms can achieve a sustainable competitive advantage. The lecture discusses and combines the two most prominent views of strategy: the market-based and the resource-based view. Whereas the market-based view of strategy concentrates on the opportunities and threats of the external environment, the resource-based view of strategy concentrates on the strengths and weaknesses of the internal resource and capability endowment. Major topics include market and competitive analysis, market entry and exit, strategic commitments and cooperative pricing in dynamic competitions, criteria of strategic resources, dynamic capabilities, and innovative capacity.
Students are able to assess a firm’s competitive advantage based on the market and competitive analysis and resource endowments.
90 minutes exam (60%)
|Contact person||Dr. J. Nils Foege|