“Pay to Play” in the German Book Trade?

Norrick-Rühl Corinna, Peter Christian, Schüler Lena


Zusammenfassung
This paper considers the success of the thriller Der neunte Arm des Oktopus (transl.: The Ninth Arm of the Octopus, Cologne: Bastei Lübbe, November 2020) by German drugstore magnate Dirk Rossmann. Certain elements of brand-name authorship are applicable here, but the market power of Rossmann goes far beyond name recognition. Beyond the typical marketing for a ‘big book' in the sense of contemporary trade publishing, Rossmann flooded the campaign with his own funds. This contribution approaches an unlikely case study through a trilateral interdisciplinary perspective (book studies, economics, law), underlining the unequal footing on which books enter the market.



Publikationstyp
Forschungsartikel (Zeitschrift)

Begutachtet
Nein

Publikationsstatus
Veröffentlicht

Jahr
2021

Fachzeitschrift
Publishing Research Quarterly

Band
37

Erste Seite
241

Letzte Seite
254

Sprache
Englisch

ISSN
1053-8801

DOI

Gesamter Text