A field experiment on the impact of a prior donor's social status on subsequent charitable giving

Ebeling F., Feldhaus C., Fendrich J.


Zusammenfassung
We study the effect of a prior donor on subsequent charitable giving in a natural field experiment and investigate in particular whether his social status matters for subsequent giving. To do so, we trailed a person asking for donations in Cologne's streetcar network while (1) either implementing an initial donor or not and (2) varying the apparent social status of the initial donor. We find that other passengers are more prone to give when there is an initial donor, with this effect being amplified when he seems to have a high social status. Further analyses reveal that women tend to react stronger than men to the prior donor's status.

Schlüsselwörter
Charitable giving; Field experiment; Social status



Publikationstyp
Aufsatz (Zeitschrift)

Begutachtet
Ja

Publikationsstatus
Veröffentlicht

Jahr
2017

Fachzeitschrift
Journal of Economic Psychology

Band
61

Erste Seite
124

Letzte Seite
133

Seiten
124-133

Verlag
Elsevier B.V.

ISSN
0167-4870

DOI

Gesamter Text

Affiliierungen
Universitat zu Koln